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Week #17 : Wrapping It Up

This week, I am going to share my final post to sum up. There are many things that I learned in this class about social media platforms about which platforms are good for me and not good for me. Finally, I recognized that what is good working and what is not well enough to use.  Throughout this class, my point of view about social media was changed just a bit. But, it did not change my viewpoint in general. Instead, I could find some features that I can use it better for my future business. Google Analytics that it can track how people are engaging my site is a great example. Now, I can see how social media has huge impact for any businesses positively and negatively.  Right now, I feel that I have batter understanding of how to use it successfully than before. At the beginning of the semester, I was not quite sure how to build effective use of social media.  I was always had ideas but I did not know how to set up my strategy. However, I am able to create o...

Week #16 Part A : Developing Your Marketing Strategy

  Planning Your Future Strategy      When I think about which social media platforms is best for my type of business, I can say that most likely that every social platforms are useful for my business since I need to promote my  business  as a delivery company to let people know about me. For promoting. In my opinion, using social media such as Instagram has a good feature to impress new people, and be able to tell what we do and what we can do by sharing posts physically. For me, I think as a delivery or transportation business, company's  imagination  is really important to have when they look at my business account  at the first impression.       I have  enjoyed using Twitter and Facebook the most because I did not use these social media a lot before, so this class was worth to take to know about what it has unique about.  The content of social me...

Week #15 Part A : What we Learn from Google Analytics

 This week is about Google Analytics.      I think that  Google Analytics is good tool to track to understand how people are reaching to my business, such as how many visitors I am or you are getting to a website, where are they coming from ( Google  YouTube  Facebook ( Advertising) ) and how long are they spending on my website, including which pages are they clicking. It can also tell me about their age and types of gender, about their city or country, so many important data that we can know from it. Since I have never used google analytic, I found that there is a tool that we can visually see how people are engaging my business. Google Analytics is a must-have tool for anyone who want a online business to grow a website with digital marketing.  If anyone have goal to have money from it, google analytics could be important to achieve.      Unlike "products selling company" that aiming to sell products, my business need to hav...

Week 14: Social Media Management Tools

 This week I am going to share my opinion about  Social Media Management Tools.  I read an article about  the 8 Best Social Media Management Software of 2021 and I think that these tools might be ale to help you to manage your social media habit, if you have many social apps to work for your living.   I think that management tools is good option to use. It can save time and schedule timing for posts. Plus, it can run multiple accounts. But, I feel that  I don't need to have these tools to  manage  my social stuffs because it takes some costs range between  $5 to $600+ per month. I notice that free social platform such as Instagram or some different app is enough for me. I'm ok without tools.  My point is that it is not  necessary  to use and it is not force to use them. If I needed them, I would use them. 

Week #13 Part B : Developing Online Advertising

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I created online  Advertisings. My business is for people who want me to delivery or transport their stuffs safety and fast . I don't think that my type of business have not that much affective with online promotion if comparing to other business. These examples are based on my thinking. I wanted to use blue for background so that I put blue color behind. I also wanted to express my fake business logo at center of anything. I used Canva for both two online advertising. I like second one personally. It looks really simple, that is what exactly I wanted to create. 

Week #13 Part A : Online Advertising - Analysis of the Marketplace

This week I am going to look about online advertising. Now, there are so many original advertising exist we can see on any social platform both positively and negatively. I feel that making online business and promoting them by social platform as advertising  need to think about  right place. depending on type of business.  Youtube     First of all, we can see a lot of  advertising on  Youtube. I personally hate stupid ads 5 - 15 seconds, sometimes 5 minutes. Some  promotion Ads are targeting specifically, some Ads are annoying. One thing I want somebody to fix is kinds of ads that we see on Youtube. Often time I see ads on Youtube is not relating to a video we click to. I feel so annoying about it. So, I think as my opinion, people also don't like Ads because it is annoying, and we feel we are wasting time. I feel the most annoying type of ad is music promotion. They destroy my mood when I try to find somet...

Week #12 Part B : Business Specific Tools

 Comments that I did. Anear James :  https://csit155-fa21-jamesanear.blogspot.com Mitchell Terrell :  https://csit155-fa21-tmitchell.blogspot.com Tompkins Regina :  https://csit155-fa21-reginat.blogspot.com Conti Sean :  https://csit155-fa21-sconti.blogspot.com In  conclusion, there are several tools we can use and can not use for a business, I think that all depends on type of business. I looked at many posts. One thing I realized is that many people know business tools that they can use and they can not use for their business, considering very deeply. The ideas or strategy that they posts were somehow interesting, sometimes they gave me a better thoughts.  In some ways, I think that I  could be used the specific tools they wrote about to help booster activity for them but not that much effective. As a delivery or transportation business, all I can do is to support them. 

Week #12 Part A : Using Business Specific Online Tools

In this week blog, I will be writing about u sing Business Specific Online Tools .  I think that using online tools to find a new things is definitely positive impact for a business, and  it might be possible to become online business friends if lucky.  MEET UP Groups I did not know that there is  MEET UP Groups that I can find  other people in the same field. I don't really know about this but it seems like I can connecting with others that have similar interests. Google My Business plus other Google Tools and  RATING SITES In generally, Google has many tools we can use them for free so I believe that they might give me more chances to have potential customer. Especially, google map, people can physically see about us. Plus if they are curious, they can go into more details about what we do, how many star or rate we have, something like that.  I think  as a  company of selling service i n my future's b...

Week #11 Part B: Marketing with other social media

Posts that I commented on.  Conti Sean :  https://csit155-fa21-sconti.blogspot.com Hu Jinx :  https://jinxhu.blogspot.com Share some of what you found on those posts.  In this exercise, I looked at many people's posts that have different business and service. I like to share that I found many different point of view from each posts.  Was it different than what you had thought? or Similar? Depends on type of business, every single person have different and unique ideas, and it was  different than what I had thought. I would say other people have original thinking to the business. 

Week #11 Part A : Marketing with Twitter, LinkedIn, and more

In this blog, I will write about Marketing with Twitter, LinkedIn, and more. I think we also can use these social platform to promote business. I believe that there are  suitable and unsuitable about using these platforms due to types of businesses and the purpose and strategies. Twitter     I believe that using Twitter is somehow effective for my type of business to reach and connect with new audience. In my opinion, Twitter is more easier to make a comment than other social platform, plus audience can share the tweet that I did fast so that there are many chances other people to see and know about us.  we can contact each other on Twitter too.  Linked In      I could not see there is a lot of advantage from using Linked In because it less likely to sell service, but I thought that it is possibly  effectual to find then connect with other professionals into this social platform. Usi...

Week #10 Part B : Developing an Enewsletter

 Posts that I made a comments.  Anear James :  https://csit155-fa21-jamesanear.blogspot.com Saldivar Lulu :  https://csit155-fa21-marilus.blogspot.com There was an error.

Week #10 Part A : Researching Email Marketing

  This week is about  Email Marketing.     In my future company, I believe that every two week or once a month is good timing to send out. I feel that sending mail out every single week is too much for my business, unless product company or something.      I looked at eBay because I  registered   recently. This company is doing a product selling. This company send us email everyday and it says that "By now" , "Your deals is here" and so on. I have been a  customer  of this company and get Email everyday, I am not yet feel annoyed but I will be getting annoyed this mail to get everyday. I understand it is important for them to get our attentions, but I feel people are getting tired of this.      In my business, I felt  The “Welcome email” is something that I should add   for my newsletters and might be effective emails to include in a strat...

Week #9 Part B : Using Categories

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What kinds of categories you would use on your blog/vlog/podcast ?  I think that there are several  categories that we can select one that we want to to do. For me, m y answer of this question is I believe  Personal blogs and Business blogs.  In the Personal  blog, I ought to explain  information  easily  about "Myself", and it might be good idea to add video to reach  target audience.   In business blog, I should explain about a company.  I definitely think that I need to select the category of transportation or delivery for my business since my business focus on service that helps people who are looking for trust delivery.    People I made comments : Anear James           :  https://csit155-fa21-jamesanear.blogspot.com Takasugi Lynnette  :  https://csit155-fa21-lynnettet.blogspot.com

Week #9 Part A : Blogs, Vlogs, Podcasts & Webinars

      Since  I plan to do a business of transportation or delivery, I think that it is important and make sense to add personal informations that explains what we do and why we are here to help you all. One thing that I can think of is to create a blog or page about personal information about.  I believe that a business that I plan to do is all about service.      I guess it could help gain potential customer more by using and providing a personal information to post because a few big company use personal blog to show about him/her and bit information relating about a company.                 I looked at DHL company about personal blog. I found that  there were 12 different people with their  picture in one blog page. After clicked link, it explains a person and bit information about a company. Each person has unique blog, and some informa...

Week #8 Part B : Your Instagram Hashtag Use

     In this week, I used # delivery and # transportation for my posts and I think that hashtags are specific to my business world. I did posts at 5:30 pm evening because I assumed that people might see instagram at this time. Since I start a fake business that I have ( for practice ) in this class with Instagram, I did not posts anything so I posted my company picture with logo.       In this week 8, I went through any business in Instagram. I have already knew about hashtags and how to use it but never tried my posts so, I can say it was nice opportunity. I also thought that big or well known company used hashtags a lot, but when I went through to look at, they did not use much. How to use Hashtags was good part of assignment.  Even though  there  is no correct answer about posting style on Instagram or any social media, I felt anxious to post. 

Week #8 Part A : How to Expand Your Reach on Instagram by Using Hashtags

This week :  Instagram with Hashtags.     In this week, I researched some similar business on Instagram about hashtags. 1. UPS  :  https://www.instagram.com/ups     I looked at UPS. I think that they use instagram  effectively. Often, they include #UPS on their posts.                      They have  followers of  147k. They don't posts everyday but post 1~3 posts per days sometimes. About content, they get any response from other  people   almost   equally. Original UPS truck posts were mostly high response. The last post was 14 October 2021 at 12:00 pm.  What is the proportion of followers in relation to the number of likes they receive on a typical post? It was low and I don't think they get many comments. As a beginner to use " Hashtags ", I notice that it it  definitely  better too add it on posts in a business.  2. ヤマト運輸  : ...

Week #7 Part B : How Other Class Members Businesses Use Instagram

I went through to look at their instagram accounts.  The first person was Anear James who have posts anime cute picture. 15 picture were posted and everything were anime  related. Next was  Marcotte Sarah. She posted very unique picture. It looked interesting to me because I have never seen that kinds of things in Instagram. I also looked at  Takasugi Lynnette  account. I found funny posts in her account. 4 dogs having a conversation ?  Anear James  :  Writer, Artist.   https://www.instagram.com/JamesAnear / Marcotte Sarah :  The Lucid Nap  Production Company.    h ttps://www.instagram.com/lucid_nap/ Takasugi_Lynnette :  Takasugi & Associates LLP *  Accounting. https://www.instagram.com/takasugiandassociates/

Week #6 Part B : Engaging Your Customers - FaceBook Strategy

  I visited three people and made comments fo r each. They were in   Group Number 1.  Name: Anear James.  James Anear :  Writer, Artist         :  Marcotte Sarah.  The Lucid Nap :  Production Company         :  Takasugi Lynnette :  Takasugi & Associates, LLP  Accounting About posts, I just tested how it will looks like to be post. It looks definitely poor. To be honest, I don' t really know the types of posts I should do. 

Week #6 Part A : Engaging Your Customers - FaceBook Strategy

List the businesses.           Amazon(Logistics), DHL, UPS,  FedEx,  DoorDash, Grubhub, Uber Eats. Discuss why you chose the businesses you did.           I selected Amazon, DHL, UPS, FedEx companies that I believe they are same  category. The reason why I chose them was because each companies were well-known in the United States. I also chose DoorDash,  Grubhub and Uber Eats. They are food companies but also focus on delivery.  What types of post do these businesses make?          Most likely,   posts   that they made were combination of text, pictures and video. Amazon, DHL, UPS, FedEx, focusing on delivery, they made a video for every posts, and try to make it attractive. But, not "interesting".  I can watch till the end because informations are sometimes good, but it does not mean  interesting fo...

Week #5 Part B : Learning about FaceBook Data Collecting

Why are post reach and post engagement  important?          I think that post reach is quite important things in Facebook because I guess posting is main thing to do most likely. The biggest reason why I thought so is because I guess that what you posts in Facebook become your brand. I assume that nobody don't know my account and what I am doing in Facebook. But, I feel posting something can make people notice me.            The same as post reach, I definitely feel  post engagement  is important too. I did not know that  liking, sharing or commenting on it is called post engagement. I have never run a company with social media but I feel creative post or attractive video is to be a good impact for people who watching media app. If people like it, they might be following us and sharing our posts to anyone.    I believe that  new potential customers will find us w hen people engage with yo...